Why Direct Marketers Use Radio Ads to Drive New Leads and Sales

July 11, 2018

use radio to reach new buyers

When was the last time you considered radio as part of your media mix?

For many marketers, radio is their ‘bread and butter’ media, offering the ability to reach millions of potential new customers each day.

And, for many of those same marketers, radio is one component of a diversified media mix and media buying strategy — one that generally includes digital marketing, direct response television, print media and other media outlets.

Radio is the third most powerful medium in the United States, reaching 54 percent of the country’s population daily. No matter who your customer target is or geographic target you need to reach, you can reach listeners through:

  • Local radio stations
  • Nationally syndicated radio show
  • Online radio / Satellite radio (like Pandora or Sirius XM Radio)
  • Endorsement radio advertising
  • Sponsored radio
  • Podcasts

Just think about the ads you’ve probably heard recently. Valentine’s Day always features a heavy rotation of Pajamagram Ads. Sports radio carries male vitality ads like For Hims. And even statewide marketers like Baron & Herskowitz in Miami, Florida can use direct response strategies in radio to boost their personal injury client intake.

Marketers like these two — and hundreds of other marketers — have realized that adding radio to their media mix can help them scale their business. And importantly, when radio ads are bought efficiently, they can scale their business while maintaining appropriate cost per lead (CPL) and cost per acquisition (CPA) numbers.

If you’re managing new business development or are in charge of getting new customers in the door, radio might just be a good media option for you.

To learn more about how your product or service would work on the radio airwaves, please contact us today. We’d be happy to answer any questions you may have.



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