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Daily Newspapers Continue to Work Well for Marketers Who Are Selling Products to a Senior Demographic

August 22, 2018

Do you market products or services to a Senior Demographic? While it may seem old-fashioned, newspapers are a great way to reach millions of new customers. Your average newspaper subscriber (yes, they still exist) tends

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Are You Using Email Marketing to Maximize the Long Term Value of Your Customers?

August 9, 2018

Savvy marketers know that new customer acquisition is just one part of growing your customer revenue streams. Once you’ve acquired a customer, maximizing the long term value of that customer is the key to maintaining

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Can Celebrity Talk Radio Help Drive More Customers to Your Business?

August 2, 2018

Do you trust the talking heads on radio? Many marketers certainly do, using Celebrity Talk Radio Hosts to help them reach millions of new customers. The next time you’re listening to your favorite radio program,

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Why Direct Marketers Use Radio Ads to Drive New Leads and Sales

July 11, 2018

When was the last time you considered radio as part of your media mix? For many marketers, radio is their ‘bread and butter’ media, offering the ability to reach millions of potential new customers each

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